THE PROBLEM FOR SEO: Personalized results from social media are pushing down organic results, and it's getting harder to get to the top spots. Interestingly, Google also shows a LinkedIn post which wasn't there when I was logged out of Google. The result from Google+ comes from Awario, one of my connections on the network. If you do, and if the searcher clicks on your listing, you're becoming their preferred entity, and their subsequent searches will most likely include your business as the top result. When someone runs a search for your target keyword for the first time, you've got to do your best to appear among the top results in the unbiased SERP. Mind that your location will still be affecting the SERPs.ĭon't forget that history-based personalization doesn't have to work against you - it can (and will) work for you as soon as you rank high enough in the SERPs for people to start clicking on your listing. But if you're looking to see the unbiased SERP in your browser, all you need to do is make sure you're using your browser's Incognito/Private mode so that your history does not affect the results you get. Rank Tracker will check your rankings in a de-personalized way by default, so there's no need to change any extra preferences to enable this. THE SOLUTION: Learn how to de-personalize SERPs in your browser, and keep fighting for that top position! If you think about it, that's not the worst news - after all, that also means that when you get to rank among the top results for your target keywords, people will start clicking on your result, and this personalization will begin to work in your favor. What about the searchers who haven't visited your site but have been to a competitor's? Well, their SERPs will likely get personalized in favor of that competitor. ![]() Meanwhile, searchers who've never been to your site before will see it ranking much lower than that. The reason for that is that you've sure visited your own site more than a few times through your browser subsequently, Google assumes you like that resource (don't you?) and pushes it higher up the search results in your personalized SERP. Second, it means that someone who clicked on your competitor's search result in the past will likely see them as a top result in the future (*sigh*), even if your site's rankings improve.Īt SEO PowerSuite, we often get contacted by our users who see their website ranking higher up the SERP in their browsers than in Rank Tracker. THE PROBLEM FOR SEO: First, it gets trickier to double-check your rankings in a browser. By now, Google's search personalization algorithms have decided that I'm more interested in novelists than data software. Interestingly, the organic results didn't change much - but the Knowledge Graph panel did. THE SOLUTION: The first step for understanding these Google personalized results, is to set your target locations and use your rank checking tool to track rankings in each one separately. With location changing the SERPs so much, rank tracking doesn't get any less useful - but it does get harder. How do assess results with crucial limited personalization? THE PROBLEM FOR SEO: As SERPs differ for searchers depending on their location, accurate rank tracking becomes a challenge. ![]() Searchers within the same city, standing just a few miles away from each other, will often see different results for the same search term, especially in the local pack. HOW IT WORKS: Physical businesses and places closest to the searcher are displayed in the local pack and higher up in the organic results.įor the most part, location data affects searches that imply that the user is looking for a physical place-thus a major factor for local businesses. This may not be as precise, but it'll still give Google grounds to tailor search results to your location. If you are not connected to Google via a mobile device, it will figure out where you are from your IP address. If you have location tracking turned on your mobile device, go on and prepare to be surprised. What may be more surprising is the preciseness and diligence that Google tracks this with. It shouldn't come as a surprise that Google knows the searcher's location and uses it in a big part of the searches we make. The red dots are places Google knows I've visited over the past few months.
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